About us

Welcome to Sana & Daud

At Sana & Daud, we celebrate the timeless art of handmade embroidery — a craft deeply rooted in South Asian tradition and beauty.
Our journey began with a simple dream: to bring together elegance, authenticity, and craftsmanship in every outfit we create.

Our Story

Founded in Pakistan, Sana & Daud was born out of a love for fine fabrics, intricate details, and the stories told through every thread.
Each piece we design is crafted by skilled local artisans who pour their passion, precision, and heritage into every stitch.

From delicate hand-embroidered shirts to luxurious formal wear, our collections reflect a perfect blend of tradition and modern style — made for women who appreciate quality and individuality.

Our Craftsmanship

Every Sana & Daud dress is a labor of love.
We use only the finest fabrics and premium materials, ensuring that each outfit not only looks exquisite but also feels comfortable and long-lasting.

Our embroidery techniques are passed down through generations — preserving the artistry of handwork while giving it a contemporary twist to suit today’s fashion trends.

Our Promise

We believe fashion should be more than just clothing — it should tell a story.
That’s why every Sana & Daud piece is handmade with care, ethically produced, and thoughtfully designed to make you feel confident, graceful, and unique.

Our Mission

To empower local artisans, promote sustainable craftsmanship, and share Pakistan’s rich embroidery heritage with the world — one beautiful outfit at a time.